Project Focus: Chop Suey Gets a New Identity / by Molly Hawkins

At WAU we are lucky to have a pretty talented, eclectic crew! We have artists and designers, skiers and snowboarders, and coincidentally: a bunch of musicians. Between performing at shows or going to see shows, Seattle based Chop Suey is a place many of us have frequented over the years. A staple of Capitol Hill, Chop Suey has been at the forefront of Seattle’s music scene for some time now. So when we got the call to help them develop a new brand identity and logo, we didn’t hesitate to jump at the opportunity.

Design Direction Moodboard

Design Direction Moodboard

The direction that we pursued ended up being a version that included a stylized soundwave that actually spells out "chop suey".  Using Garage Band we recorded the soundwave and implemented various iterations which ultimately landed us on a final version that wen to print.

Messages Image(1602985935).png
Round 2 Gets Further Refined

Round 2 Gets Further Refined

Final Round with Multiple Use Variations

Final Round with Multiple Use Variations


Working with the team at Chop Suey to create their new ogo identity was somewhat of a teenage dream for us but also a great way to leave our mark on Seattle’s music scene. Keep an eye out for the new branding on their marquee and on show posters!