Our Approach.

We Are Unicorns is a dynamic full-service creative and marketing agency dedicated to crafting “social first” content strategy and driving impactful campaigns for outdoor, active lifestyle and purpose driven brands. We are nerds with a passion for adventure and a deep understanding of the culture and lifestyle marketing, specializing in delivering authentic solutions that resonate with audiences, elevate brands, and inspire action.

How do we do that? At We Are Unicorns, we believe in the power of authentic storytelling to connect people with brands on a meaningful level. Our team of experienced creatives, strategists, and marketers collaborate seamlessly to develop tailored strategies and execute campaigns that authentically reflect your brand's core identity, resonating deeply with your target audience.

Our comprehensive suite of services includes brand development, creative concepting, digital marketing, social media management, influencer partnerships, content creation, and more. We pride ourselves on our ability to seamlessly integrate these services to deliver cohesive, multi-channel campaigns that drive engagement, foster brand loyalty, and ultimately, achieve tangible business objectives. 

 

Creation x Collaboration.

We believe that everything is connected.

With a commitment to excellence and a passion for pushing boundaries, We Are Unicorns is your trusted partner in navigating the dynamic landscape of outdoor and active lifestyle marketing. Let us help you unlock the full potential of your brand and connect with your audience in meaningful and memorable ways.

Our Team

 

Molly Hawkins

Founder & Managing Director, Molly has spent her career brand building in the outdoor, adjacent lifestyle marketing space and beyond.  Her incredible ability to put ideas into action is the fuel that keeps WAU firing. Prior, she worked as a member of evo.com; developing early brand strategy and marketing programs. | @mollyhawks

Desiree Moore

Veteran in more ways than one. Yes she served in our US Armed Forces, but has worked in the snow sports and action sports industry for over 20 years and brings a passion for play and her decades of experience in marketing and events. You’ll meet very few that work harder than Desiree. A cat lover and low key farmer when not working or on the hill.

Savannah Bulloch

A prior client turned Marketing Coordinator and now Account Manager with the agency, we are so honored to have Savannah on the team to hold down day to day execution and project work to support our client needs. An outdoor enthusiast, new dog mom, and awesome personality to have on the team. We couldn’t be more happy to have her!

Loki & Kal-El

Unicorn Hybrids, these two consider themselves our resident product testers. While still young, they are wise beyond their years when it comes to quality testing, finding any vulnerability in construction, materials, and durability. All of our client’s product goes through rigorous testing.

Sarah Ahrendt

Sarah; a marketer with a penchant for visual communication and attention to detail this multifaceted Oregon native brings her graphic design background, photography experience and marketing background to the table. If you ask us, you couldn’t ask for a more perfect addition to the team responsible for our Community Management.

Penny

Our littlest unicorn, but certainly the heart + soul of the team. In her golden years, Penny brought wisdom to the team and grounded us with her calming energy and commitment to “work-life balance”. She was a minimalist and loved connecting with her humans. Though she has crossed over the rainbow bridge, she still lights a fire to guide us.

Deanna Hay

This Ohio native and recent PNW transplant is a critical thinker & problem solving, driven by empathy Deanna has a background in social media marketing, photography, illustration, video and design, making her the perfect multidisciplinary support cast member.

Our Values.

 

Community.

We don’t just want to do good work, we aim to inspire others to achieve success outside of our collaborations, and look to be the catalyst for much bigger change within any organization and in the world at large.

Collaboration.

True collaboration only happens when you create an opportunity to connect with people before we take the business, period. Connecting people and ideas is at the core of what we do, and we believe that without a human connection first and foremost, business cannot exist.

Creation.

We are open to new ideas, the unknown, and to be challenged are not here to do what everyone else has done, we are here to do what hasn’t been done.

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