Master Calendar – Review the master calendar themes, product focus and campaigns to identify high-level needs that blog content can serve
Brainstorm Topics – Develop topics and ideas for the post
Establish a Goal– Ensure that the goal maps back to our higher level CMT blog mission and goal, as well as the master calendar and messaging priorities.
Client Brief Approval – Client reviews and approves the topic and goals
SEO Research – When the topic is established, use SEMRush to establish keywords
Assign Brief- Send the brief to external or internal blog content contributors for drafting
Draft Review - A first draft will be reviewed by WAU and sent back for one round of revisions / edits
Final Draft - Sent to client for approval
Note: Keep all writing kid-friendly and do not use curse words.