Bringing Zero-Emissions to Life: Range is Turning a Brand into Movement
When Range Mobility Group first came to us, they already had the fundamentals in place, an identity, a mission, and a belief that commercial electrification needed a new kind of energy (yes, pun intended). Not just power under the hood, but cultural momentum. What they needed next was a way to translate their brand into something people could see, feel, and believe in.
This is where we come in.
As an agency with deep roots in lifestyle, outdoor, and cause-based brands, we were excited to help Range make the leap from static identity to dynamic go-to-market storytelling. They knew that building trust in a B2B space, especially one that’s still rapidly evolving meant borrowing from the best of consumer marketing. In their words, “adoption starts with belief.” That’s our kind of challenge.
First: Strategy with a Pulse
We kicked things off with a full-scale Marketing Playbook a tactical blueprint that built on the existing brand identity while making it actionable across platforms and audiences. That included:
Defining voice and messaging by audience tier
Outlining channel strategy (LinkedIn, blog, email, paid, etc.)
Prioritizing pillars for storytelling across short-form video, campaign moments, and product content
Creating a modular framework for 360º brand campaigns, flexible enough to evolve, structured enough to scale
Our goal: translate the brand’s bold purpose into a living, breathing roadmap for launch and beyond.
Then: Bring It to Life
With the foundation in place, we rolled up our sleeves and got to work building graphics, capturing content, and developing asset kits to bring the brand into the real world. We prepped everything from short-form video scripts and shoot plans to evergreen templates for paid and organic content.
Early emphasis was placed on:
LinkedIn storytelling (think: educational + electric, not dry and corporate)
A foundational blog series focused on education, product application, and market POV
Consistent content pillars with clear internal workflows and publishing cadences
A creative content engine designed to scale with their team
We made sure every asset laddered back to Range’s core belief: that every move matters.
Why It Matters
Electrification, especially in commercial applications isn't just a tech story. It’s a cultural one. It's about shifting perception, earning trust, and inviting people into something better. And that takes more than a spec sheet. It takes a story.
Our work with Range is ongoing (and evolving fast), but already, we’ve seen the impact of grounding innovation in humanity. Of meeting fleet managers and forward-thinkers where they are, and then giving them a reason to lean in.
Because when the world starts to move, we make sure it moves forward.